In the TikTok era, even dorm rooms become a backdrop for #content. With more than 3 million incoming freshmen looking to fly their parents’ coops this fall, students are flocking to TikTok for inspiration on how to make their concrete cells sparkle.
There’s a cottage industry of influencers and home decor brands ready to help these newly independent students glam up their tiny homes. MTV’s Cribs meets Extreme Home Makeover, but for dorms.
“We’re seeing a lot of dorm room hauls,” Mae Karwowski, CEO and founder of influencer marketing firm Obviously, told Retail Brew. “Dorm room decorating has really taken