Inside Jay-Z’s Surprisingly Serene L.A. Office
Willo Perron is no stranger to spectacle. Over the years, the Montreal-born, Los Angeles–based designer, creative director, and partner in the firm Perron-Roettinger has orchestrated a vast array of live events for many of the world’s most influential performers and brands. He has crafted jaw-dropping stage sets for the likes of Rihanna, Kanye West, Lady Gaga, Drake, Florence + the Machine, Kendrick Lamar, Travis Scott, and a host of other global superstars. He’s collaborated with luminaries of the contemporary art scene as well as mega-corporations like Nike and Samsung. He’s even focused his avant-garde, zeitgeist-surfing eye on the annual Pornhub