During the pandemic, with many home construction projects stalled or slowed, home improvement stores like Home Depot and Lowe’s took a new approach – customers looking for DIY projects to eat up that time spent at home.
Now, with the world reopening and building material prices skyrocketing, these stores are shifting back to an approach targeting home building professionals, contractors and repair experts in the hope that it will drive new growth spurred by a legacy audience.
So, what motivating factors are truly driving this change? Will it work? And how should home improvement stores market their services to attract