During the pandemic, with many home construction projects stalled or slowed, home improvement stores like Home Depot and Lowe’s took a new approach – customers looking for DIY projects to eat up that time spent at home.
Now, with the world reopening and building material prices skyrocketing, these stores are shifting back to an approach targeting home building professionals, contractors and repair experts in the hope that it will drive new growth spurred by a legacy audience.
So, what motivating factors are truly driving this change? Will it work? And how should home improvement stores market their services to attract that business? To find out, Voice of B2B Daniel Litwin invited Spartan Media Founder and CEO Jeremy Knauff to this episode of MarketScale’s B2B Today.
Knauff has an extensive background in construction, making him an ideal source for insights and forecasts about the state of the home improvement industry through the rest of 2021 and beyond.
“What I do see [now that people can get back to experiences outside the home] is a huge trend of people going the professional route rather than taking the DIY approach,” Knauff said.
“I’m seeing a lot of pickup in the marketing that contractors of all sizes are doing. … The activity is not only here for now, but it’s going to be here for the long time.”
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